Entrepreneurship Development and Business Management

1    Foundations of Entrepreneurship and Entrepreneurial Development
    1.1 Introduction and Evolution of Entrepreneurship
    1.2 Concept, Definitions and Core Features of Entrepreneurship (Including Entrepreneur vs. Manager)
    1.3 Characteristics, Traits and Competencies of Entrepreneurs
    1.4 Factors Influencing Entrepreneurship: Internal, External, Motivational and Social
    1.5 Types of Entrepreneurs and Their Functions in Economic Development
    1.6 Entrepreneurial Development: Concept, Need and Importance
    1.7 Growth and Evolution of Entrepreneurship: Global and Indian Perspectives
2    Entrepreneurial Development Process, Environment and Support Systems
    2.1 Entrepreneurial Development Programmes (EDPs): Concept, Objectives and Phases
    2.2 Entrepreneurial Environment: Socio-Economic, Political, Technological and Legal Dimensions
    2.3 Environmental Scanning and Opportunity Identification
    2.4 From Opportunity to Project: Product/Service Selection and Preliminary Feasibility
    2.5 Infrastructure, Policies and Schemes for Entrepreneurship and Small Enterprises
    2.6 Institutional and Financial Support Systems for Entrepreneurs
3    Establishment of the Enterprise
    3.1 From Idea to Project: Product/Service, Scale and Project Formulation
    3.2 Ownership, Legal Formalities and Location Decisions
    3.3 Project Appraisal, Feasibility and Risk Analysis
    3.4 Financial Planning and Sources of Finance for New Enterprises
4    Production and Operations Management in Small Enterprises
    4.1 Nature and Scope of Production and Operations Management in Small Enterprises
    4.2 Production Planning, Cost Behaviour and Quality Management
    4.3 Materials, Inventory, Technology and Process Decisions
5    Human Resource and Financial Management for Entrepreneurs
    5.1 Introduction to Human Resource and Financial Management in Small Enterprises
    5.2 Human Resource Planning, Job Design and Staffing in Small Enterprises
    5.3 Motivation, Wages, Labour Problems and Industrial Relations
    5.4 Capital, Costing, Pricing and Financial Planning
    5.5 Accounting Fundamentals, Financial Statements and Taxation Basics
6    Marketing Management for Small Business
    6.1 Introduction to Marketing in Small Business
    6.2 Market Analysis and Marketing Feasibility for Small Projects
    6.3 Marketing Mix for Small Enterprises: Product and Price
    6.4 Marketing Mix for Small Enterprises: Place and Promotion
    6.5 Marketing Support, Institutions and Crisis Management
7    Enterprise Growth, Crisis and Sustainability
    7.1 Growth, Daily Functioning and the Small Business Life Cycle
    7.2 Operational, HR, Market, Financial and External Crises
    7.3 Principles and tools of Crisis Management for Small Businesses
    7.4 Sickness, Turnaround and Exit in Small Enterprises
    7.5 Ethics, Social Responsibility and Sustainable Entrepreneurship
    References