Agricultural Marketing and Trade

1 Introduction to Agricultural Marketing
2 Market Concepts and Characteristics
3 Demand, Supply and Producer’s Surplus
4 Pricing and Promotion Strategies
5 Marketing Processes and Functions
6 Market Functionaries and Marketing Channel
7 Integration, Efficiency, Costs and Price Spread
8 Role of Government in Agricultural Marketing
9 Risk in Agricultural Marketing
10 Agricultural Prices and Policy
11 International Trade and Agriculture
Glossary